Gone are the days of having to manually tinker with fonts and colors for every new slide you add (who has time for that, anyway?). Your theme will automatically be applied to your presentation deck so every slide is cohesive and on-brand.
Simply create a custom theme complete with your company colors, fonts, and logos- then set it and forget it. This means that your company’s homepage, emails, social media graphics, and even presentations should all reflect your brand in the same way.īeautiful.ai makes it easy to employ your branding and stay consistent from pitch to pitch. To create familiarity and trust with prospective clients and customers, designs should be consistent across all website pages, marketing materials, and sales collateral. Branding extends from color choices to fonts, and encompasses everything in between. Style wise it might look nice, but it is uneven along the top and bottom horizontal lines, which we probably want to avoid to make it easier for the reader.Īs you pick your fonts, be sure to test your numbers too.Any marketer will tell you the importance of branding in design. You can again see how the first four all sit on the same red line, but the numbers with the Georgia font (the only serif font in the group) drop below the baseline. What about horizontal alignment? Let’s draw some more lines. In this example, notice how the numbers are nicely aligned in Calibri and Lato, but poorly aligned in Karla and Georgia. This will make it easier for your reader to find the smallest and largest numbers, and to navigate the table more generally. It should be an important aspect of your table design to keep the numbers aligned along the comma/decimal. Now let’s draw a vertical line along the comma.
Here they are in a standard table with four different numbers. Why is this important? Let me demonstrate how different fonts may not be aligned vertically or horizontally using five different fonts: Calibri, Lato, Karla, Cabin, and Georgia. (I’ve listed a few of my favorite font tools and books at the bottom of this post, if you’re interested.)
Nearly every online font-picking tool gives you the option to type in The quick brown fox jumps over the lazy dog (because it has every letter in the English alphabet), but a list of numbers is not always a default. Given that I’m usually presenting data or numbers, I prioritize testing my fonts with numbers, not just letters. As one who is definitely not a typographer, I will usually seek help from others to guide my font selection. Like color, choosing a font can be a difficult decision for even the most seasoned designer.
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